MKTG 4280 - Global Marketing Issues and Practice

3 hours

Students examine marketing decision-making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global marketplace, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context.

Prerequisite(s): MKTG 3650 or MKTG 3651.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50