ADVG 4300 - Advertising Full-Service Campaigns

3 hours

Mirrors the roles of the advertising agency in developing a strategic advertising plan and creating a complete campaign for real clients. Brings together skills and knowledge from all previous advertising courses and results in a comprehensive plansbook and professional presentation of the campaign to the client.

Prerequisite(s): Advertising major status and successful completion of ADVG 1000, ADVG 1100, ADVG 2000, ADVG 2100, 12 hours of Professional Track courses and 9 hours of Interdisciplinary courses. Consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20