ADVG 3500 - Advertising Media Buying and Planning

3 hours

Print, broadcast and web time-buying procedures important to media buyers and media salespeople. Assignments in audience research, identifying media that reach target audiences and using effective media mixes. Also includes development and presentation of media plans.

Prerequisite(s): Completion of ENGL 1310 and ENGL 1320 or TECM 1700 and TECM 2700; ADVG 1000, ADVG 2000; or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20