MKTG 5150 - Marketing Management

3 hours

Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written and oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for casework.

Prerequisite(s): ACCT 5130 or equivalent.

This course meets the deficiency requirement in marketing for MBA candidates.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50