ADVG 3510 - Programmatic and Tailored Advertising

3 hours

Using technology to select, buy and place advertisements. Covers timely digital advertising developments often questioned by clients such as blockchains, cryptocurrency, click fraud and privacy issues.

Prerequisite(s): ADVG majors who have successfully taken ADVG 1000 , ADVG 1100 , ADVG 2000 and ADVG 2100 ; ADVG minors who have successfully taken three courses from ADVG 1000 , ADVG 1100 , ADVG 2000 and ADVG 2100 .