ADVG 3510 - Programmatic and Tailored Advertising
3 hours
Using technology to select, buy and place advertisements. Covers timely digital advertising developments often questioned by clients such as blockchains, cryptocurrency, click fraud and privacy issues.
Prerequisite(s): ADVG majors who have successfully taken ADVG 1000 , ADVG 1100 , ADVG 2000 and ADVG 2100 ; ADVG minors who have successfully taken three courses from ADVG 1000 , ADVG 1100 , ADVG 2000 and ADVG 2100 .
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