ADVG 3400 - Experiential Advertising and Brand Activations

3 hours

Studies of branded events and activations that employ smart technology including VR and AR, in-store experiences, pop-up shops, museums, and virtual exhibits. Implement design thinking and principles of omnichannel communication to determine how paid, branded experiences create earned media opportunities across other platforms.

Prerequisite(s): ADVG majors who have successfully taken ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100; ADVG minors who have successfully taken three courses from ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100.