ADVG 3110 - Representation Through Advertising Art Direction

3 hours

Hands-on advertising art direction course. A study of ethics in advertising art direction decisions; how advertising imagery shapes society including model selection, stereotypes, and bias. Implement advertising industry tools to create equitable campaigns that reflect important shifts in industry practices. Develop skills by pitching work to clients and giving and receiving constructive critiques.

Prerequisite(s): ADVG majors who have successfully taken ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100; ADVG minors who have successfully taken three courses from ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100.