ADVG 4400 - Advertising Campaigns Competition

3 hours

Intensive immersion in advertising campaign planning, with focus on developing an integrated communications campaign for a national client as part of an organization such as the National Student Advertising Competition. Students create, develop and execute a campaign including a comprehensive plansbook and competitive client presentation.

Prerequisite(s): Advertising major status and successful completion of ADVG 1000, ADVG 1100, ADVG 2000, and ADVG 2100, 12 hours of Professional Track courses and 9 hours of Interdisciplinary courses. Requires application. Consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20