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    Mar 28, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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JOUR 5341 - Cutting-Edge Techniques for the Digital Communication Analyst

3 hours

Explores the very latest techniques and developments in the data analytics field by performing the same analyses conducted in organizations, corporations and government. Students apply data-analytic thinking in a variety of ways, from social media marketing and demographic analyses of web users to spatial analysis and machine learning. Content supports the strategic communication efforts of professionals in the fields of public relations, advertising, marketing, social media strategy, journalism and others.

Prerequisite(s): Admission to the MS with a major in digital communication analytics or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20



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