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Nov 03, 2024
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CMHT 5440 - Consumer Theory3 hours
Classic and contemporary consumer theories analyzed in situational contexts. Emphasis on formulating integrated consumer behavior models for strategic decision-making in both domestic and international consumer-driven markets in merchandising and hospitality industries.
Prerequisite(s): None.
Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40
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