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    Jan 30, 2023  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog
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CMHT 5440 - Consumer Theory

3 hours

Classic and contemporary consumer theories analyzed in situational contexts. Emphasis on formulating integrated consumer behavior models for strategic decision-making in both domestic and international consumer-driven markets in merchandising and hospitality industries.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40



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