INDS 4020 - Industrial Channel Strategy

3 hours

A systematic approach to helping an enterprise analyze and improve its products, processes and channels. All products are designed, developed and engineered to support an enterprise strategy, therefore, an understanding of the processes and channels is crucial to choosing how to build, distribute and manage these products. A business process is a collection of activities operationalized through channels that creates an output (e.g. product) that is of value to a customer. Business processes and channels can be improved at any level of an organization or can be improved across multiple organizations (i.e. the enterprise). This course covers the strategic, operational and technological aspects of business processes and channels by relating them to quality improvement and enterprise operations. In addition, students will be exposed to and understand game theory depictions of different channel structures.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $24.70