MDSE 3900 - Branding and Promotion

3 hours

Study of the promotional strategies in retail merchandising and fashion product development industries. Emphasis is on various promotional tools, including visual presentations, store layout, print and broadcast advertising, interactive media, sales promotion, public relations, special events and fashion shows. Experience in planning, execution, installation and evaluation of promotional strategies. Practice with equipment, materials and techniques used in presentation of merchandise.

Prerequisite(s): MDSE 3750 may be taken concurrently.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40