DRTL 4070 - Retail Web Analytics

3 hours

A study of key concepts, diagnostic approaches, techniques and practices of web analytics used to create measurable value for the digital retailing channel.

Prerequisite(s): A grade of C or better in DRTL 2080, DRTL 2090, and MDSE 3510 or concurrent enrollment; major in digital retailing; junior standing or consent of instructor.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40