CMHT 3950 - Creating Consumer Experiences

3 hours

Exploration of the dynamic merging of retail merchandising, hospitality, and entertainment industries to create total consumer experiences. Topics include evolution of consumption, symbolic consumption, ritual consumption, sensory consumption, consumer efficiency; entertainment, thematic, lifestyle and value experiences; branding, brand extension and strategic alliance; and global experiential retailing.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40