DRTL 4090 - Digital Merchandising

3 hours

Study and application of visual merchandising in a virtual format. Emphasis on merchandising processes that convey product characteristics to the consumer from production through distribution. Development of web site using computer software.

Prerequisite(s): DRTL 2080 and DRTL 2090 with a grade of C or better; major in digital retailing.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40