DRTL 3090 - Consumer Engagement in Digital Channels

3 hours

Students examine emerging digital technologies and their impact on the consumer experience. Emphasis is on exploration of new technologies (e.g., blogs, customer relationship management) and critical evaluation of their influence on merchandising and hospitality management strategies.

Prerequisite(s): DRTL 2090 or HFMD 2400 or MDSE 2490 or consent of instructor.