Nov 12, 2018  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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ADES 2530 - Art Direction I



3 hours (2;4)
Students learn the strategic planning techniques and methodologies required to successfully develop and produce conceptually-based advertising campaigns. Students are required to conceive and art direct original photography. Participation in the mid-point review is required to pass this course.

Prerequisite(s): ADES 2500 , ADES 2510 . Student must have been selected to continue in the program in the conditional mid-point portfolio review. Students are required to have completed Adobe Photoshop certification prior to the start of this class.



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