MUCE 4050 - Artist Management and Touring

3 hours

Designed to help students understand the roles of a manager and the management team and their significance in the development of an artist’s career. Students learn why an artist needs a manager, the keys to finding the right one, what a typical management contract looks like, artist income streams, how to tour, and strategies for planning and developing an artist’s career. Examines the principles of leadership dynamics and motivation in order to focus and empower current and potential managers. Students learn to apply these concepts in order to begin self-managing or to lead them to careers in artist and talent management. Unlike many talent management courses, this course is designed not just for commercial musicians but classical musicians as well and explores the unique issues that face classical performing arts management. In addition to readings and case studies, guest lecturers from various classical music and commercial music talent agencies are brought in to discuss the realities facing today’s artists and artist managers.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $50.19