MRTS 4435 - Media Marketing and Branding

3 hours

Provides an overview and understanding of the principles, theories and technique of promotion, marketing and branding as applied to television and other electronic media. The focus is creative, hands-on, and industry oriented.

Prerequisite(s): MRTS/CBCM major status and 2.75 GPA.

MRTS 3615 is recommended.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $60.72