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    Mar 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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RESM 4450 - Ticket and Sponsorship Sales in Sport Organizations



3 hours

This course will introduce students to the theories, concepts, and development of fundamental principles of sponsorship and sales in the sport industry with emphasis on all levels of programs and in all types of contexts. Particularly, this course is designed to provide students with a broad overview of the important tenets of sport sponsorship process as well as critical components of sales in various programs. It will also provide students with opportunities to apply this knowledge by creating and developing sponsorship and sales programs. 

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $23.25



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