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May 20, 2024
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COMM 4520 - Theories of Persuasion
3 hours
Applications of theory and research in persuasive communication; persuasion techniques across a variety of contexts; affective, cognitive, and behavioral responses relevant to persuasion processes.
Prerequisite(s): Communication studies majors must complete COMM 3010 prior to enrolling; minors and other majors must complete COMM 2020 or PSYC 2600 .
Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $23
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