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    Apr 24, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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DRTL 4860 - Digital Branding in Practice



3 hours

Understands, analyzes and develops digital brand strategies by utilizing digital brand cases. Emphasis on brand mix, brand community, brand positioning, brand extension, and brand evaluation with contemporary brand tactics and metrics.

Prerequisite(s): None.


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