MKTG 4670 - Advanced Professional Selling

3 hours

Focuses on building lasting customer partnerships through advanced sales practices. Emphasis is placed on consultative selling strategies and joint problem solving to create superior customer value. Students learn through a combination of classroom discussions, student presentations and sales call simulations.

Prerequisite(s): Consent of department.

Open only to students admitted into the BBA in marketing with a concentration in professional selling or the minor in professional selling.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.47