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    Mar 22, 2023  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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JOUR 2000 - Principles of Advertising and Public Relations

3 hours

Survey of advertising and public relations principles provides a broad overview of key components used in integrated marketing communication. Explores advertising and PR agencies, media corporations, not-for-profits and other institutions. Topics include history, practices, trends and case studies delivered in two eight-week modules. Taught by two instructors, the course includes two eight-week modules in advertising and public relations.

Prerequisite(s): None.

Core Category: Component Area Option
Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $23

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