MDSE 5710 - Digital Optimization

3 hours

Study of web site interface design principles, web usability and digital merchandising tools for optimizing digital retailing performance. Analysis and applications of consumer data to design and manage consumer experience in digital platforms.

Prerequisite(s): Basic knowledge and understanding of statistical terminologies and proficiency in Excel are required for customer data analysis.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.35