CMHT 5600 - Managing Customer Experiences

3 hours

Creating and managing customer experiences of tangible and intangible products and services that link merchandising and hospitality segments. Applying merchandising strategies of planning, developing and presenting products to consumers with the experiential components of the hospitality industry to provide a total concept-based experience.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.35