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Apr 27, 2024
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MRTS 4435 - Media Marketing and Branding
3 hours
Provides an overview and understanding of the principles, theories and technique of promotion, marketing and branding as applied to television and other electronic media. The focus is creative, hands-on, and industry oriented.
Prerequisite(s): MRTS/CBCM major status and 2.75 GPA.
MRTS 3615 is recommended.
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