JOUR 3450 - Public Relations Practices for Business

3 hours

Provides a comprehensive overview of corporate communication and advanced public relations practices for business organizations. Areas of focus include preparation of planning and strategy documents, executive communications, organizational storytelling, media relations, investor relations, customer complaints, issue management, public affairs, communication and presentation of data, and examination of the history of public relations from a business perspective. Class conducted as a business meeting with real-world public relations assignments.

Prerequisite(s): Journalism majors that have successfully completed the GSP (Grammar, Spelling, Punctuation & Usage) exam, JOUR 1210, JOUR 2310 and either JOUR 3321 or JOUR 3322.

Journalism minors that have successfully completed the GSP (Grammar, Spelling, Punctuation & Usage) exam, JOUR 2000 , JOUR 2310 and either JOUR 3321 or JOUR 3322 .