CEXM 3950 - Creating Consumer Experiences

3 hours

This course explores the dynamic merging of retail merchandising, hospitality, and entertainment industries to create total consumer experiences. Topics include the evolution of consumption, symbolic consumption, ritual consumption, sensory consumption; consumer efficiency; entertainment, thematic, lifestyle and value experiences; customer journey and seamless retail experiences, branding, brand extension and strategic alliance; and global experiential retailing.

Prerequisite(s): None.