COMM 4520 - Theories of Persuasion

3 hours

Applications of theory and research in persuasive communication; persuasion techniques across a variety of contexts; affective, cognitive, and behavioral responses relevant to persuasion processes.

Prerequisite(s): Communication studies majors must complete COMM 3010 prior to enrolling; minors and other majors must complete COMM 2020 or PSYC 2600.