JOUR 4060 - Advertising Agency Account Management

3 hours

Course is designed to provide students with information needed to succeed as a senior advertising agency account manager. Emphasis will be on practical skills, including negotiating contracts, scope-of-work compensation plans, senior client relations, income and expense forecasting, new business presentations and managing external resources. By class completion, students will have a mastery of how to function as a Management Supervisor or Account Director.

Prerequisite(s): Journalism majors: Passing score on GSP (Grammar, Spelling & Punctuation) exam and successfully completed JOUR 1210, JOUR 2000, JOUR 2310 and JOUR 3070.

Journalism minors: JOUR 2000 and JOUR 3070 .