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    Sep 29, 2023  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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CEXM 4330 - Consumer Analytics and Data Visualization

3 hours

Examination of various consumer research methodologies including descriptive and predictive analysis. Application of analytical techniques in developing effective business strategies using analytics tools and data visualization programs.

Prerequisite(s): CEXM 3750  or MDSE 3750  

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