JOUR 3400 - Fundamentals of Public Relations Practices

3 hours

Broad overview of public relations practices covering the history, mechanism and processes of public relations in various workplace settings and types of relations. Emphasis is on the four-step public relations process, strategic planning, writing formats and real-world cases. Implications of technological changes, globalization as well as unethical and illegal practices are discussed.

Prerequisite(s): Journalism major status: Passing score on the GSP (grammar, spelling and punctuation) exam and successfully completed JOUR 1210, JOUR 2310. Journalism minor status: JOUR 2000 or consent of school.