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    Mar 29, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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DRTL 3090 - Consumer Engagement in Digital Channels



3 hours

Students examine emerging digital technologies and their impact on the consumer experience. Emphasis is on exploration of new technologies and critical evaluation of their influence on merchandising and hospitality management strategies.

Prerequisite(s): Junior or senior standing.

Same as CEXM 3090 .



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