JOUR 3055 - Advertising Art Direction

3 hours

Introduction to tools and techniques for the visual expression of advertising. Covers visualization for advertising in a variety of media: print, outdoor, television, ambient and interactive. Hands-on-class covering how to tap into and use creative assets to make advertising that is compelling and effective.

Prerequisite(s): JOUR major status; JOUR 2000, JOUR 3020 and JOUR 3210.

Corequisite(s): JOUR 3050.