RESM 5520 - Strategic Marketing for Sports and Event Organizations

3 hours

Designed to provide students with opportunities for understanding and applying marketing principles within various aspects of the sport and events industries. Focus is on the elements that make the sport product distinctive from other businesses. Provides a broad overview of the important tenets of marketing and provides students with opportunities to apply this knowledge by creating marketing plans for actual sport organizations. Consists of multiple teaching techniques designed to promote a learning environment that is both theoretically and practically driven.

Prerequisite(s): None.