Jul 20, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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JOUR 4520 - Advertising and Public Relations Study Abroad



3 hours

Advertising and public relations campaigns are similar in the U.S. and abroad in that they are the culmination of extensive, systematic preparation and planning. Introduces students to issues and trends involved with international advertising and public relations. Studying abroad provides an educational opportunity and life experience. In addition, students are immersed in international advertising and public relations through field trips to global advertising/public relations agencies, readings/resources, guest speakers/presentations, journal writing, ad collection/analysis, and class discussion.

Prerequisite(s): Application through Study Abroad office required.

May be repeated for credit up to a maximum of 9 hours.



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