JOUR 4030 - Advertising and Public Relations for Social Good

3 hours

Advertising practitioners encourage consumers to purchase products, and the same toolbox can be used to change other types of behavior. Employs classic advertising techniques to promote pro-social behaviors. Explores the use of advertising skills outside of the advertising agency environment and across a variety of media platforms.

Prerequisite(s): Students must have successfully completed at least 45 hours of course work.