RETL 3950 - Visual Merchandising and Promotion

3 hours

Study of the promotional strategies in retail merchandising and fashion product development industries. Emphasis is on various promotional tools, including visual presentations, store layout, print and broadcast advertising, interactive media, sales promotion, public relations, special events and fashion shows. Experience in planning, execution, installation and evaluation of promotional strategies. Practice with equipment, materials and techniques used in presentation of merchandise.

Prerequisite(s): CEXM 3750; MDSE 3750 may be taken concurrently.