AEAH 4614 - Art and Business

3 hours

Introduction to how art, business and economics intersect in a variety of settings, both for-profit (galleries, auction houses, artists’ studios) and non-profit (museums, municipalities, universities and arts organizations). Following an introduction to basic terms and concepts, topics include art markets, philanthropy, legal and management issues related to the visual arts, branding and marketing in the arts, and art business models. Emphasizes real-life scenarios, case-studies, and problem-based learning to develop critical thinking and problem-solving skills, improve oral and written communications, and stimulate interest in the economics of art-related fields.

Prerequisite(s): ART 1200, ART 1300, or ART 1301; ART 1440, ART 1450, ART 1500, ART 1510, ART 2350 and ART 2360.