Jul 20, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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JOUR 4075 - Advertising Campaigns Competition



3 hours

Intensive immersion in advertising campaign planning, with focus on developing an integrated communications campaign for a national client as part of an organization such as the National Student Advertising Competition. Students create, develop and execute a campaign including a comprehensive plansbook and competitive client presentation.

Prerequisite(s): Application required to be admitted to the class. Consent of school; requires application.



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