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    Jul 23, 2019  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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JOUR 4075 - Advertising Campaigns Competition

3 hours

Intensive immersion in advertising campaign planning, with focus on developing an integrated communications campaign for a national client as part of an organization such as the National Student Advertising Competition. Students create, develop and execute a campaign including a comprehensive plansbook and competitive client presentation.

Prerequisite(s): Application required to be admitted to the class. Consent of school; requires application.

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