Jul 20, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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JOUR 4020 - Advertising Industry in New York



3 hours

Introduces students to the industry in a major international advertising center – New York City. Course activities focus on three primary areas of the industry: the advertising agency business, advertisers and advertising media. Students have daily group appointments with members of the New York advertising community. A Shadow Day program allows individual students to meet on specified days with industry personnel in their area of career interest. Offered in New York during summer (3W1) only.

Prerequisite(s): Journalism major or minor status; application required; consent of school.

Application required to be admitted to the class.



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