JOUR 3420 - Public Relations Writing

3 hours

Writing-intensive course that focuses on professional-level writing skills needed by new practitioners of public relations. Components include news releases, pitch letters, media advisories, feature writing, Web writing, business formats, message design concepts and broadcast forms, as well as communication theory, ethics and law. Editing, grammar and AP style are discussed.

Prerequisite(s): Journalism major status; JOUR 3321, JOUR 3210 and JOUR 3400; consent of school.