JOUR 3410 - Public Relations for Non-Profits

3 hours

Designed for both majors and non-majors. Examines the philosophical and theoretical foundations of public relations and volunteerism in the United States. Students learn to apply these theories to public relations campaigns in the non-profit sector. Strategic communication strategies relating to both internal and external publics are explored, including the unique legal and ethical issues impacting non-profits.

Prerequisite(s): Completion of at least 45 hours of credit.