JOUR 3200 - Mass Communication Research Methods

3 hours

Introduction to quantitative and qualitative methods used to study audiences, contents and effects of mass media, especially focusing on advertising and public relations communication and utilizing social science research skills and statistical analysis. Approaches include content analysis, survey research, focus groups and other experimental studies.

Prerequisite(s): Journalism major status: MATH 1680, passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210, JOUR 2000, JOUR 2310. Journalism minor status: JOUR 2000. Or consent of school.

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