HLSV 5820 - Marketing Health Services

3 hours

Reviews the legal, regulatory and economic forces that shape the marketing of health services in today’s environment. With the integration of real work organizational examples, students explore the evolution of healthcare marketing from strategies based on advertising and promotion to current strategies that incorporate research, education, and the responsibility to understand the market in which healthcare organizations operate, the customers served by such organizations, and the customer’s needs, wants, behaviors and motivations.

Prerequisite(s): None.