BUSI 5420 - Assessing the Business Opportunity

3 hours

Investigates what a business professional needs to conduct a thorough industry, market and competitor analysis and to determine the degree of match between the opportunity and the firm. Topics developed are mission and vision, understanding corporate strategy and structure, market segments and demand factors, etc.

Prerequisite(s): BUSI 5410.

Corequisite(s): ACCT 5130