ADES 5522 - Brand and Brand Experience

3 hours

Seminar-based course. Nature of brands and brand experiences are analyzed through a variety of economic, social and cultural lenses. Students are expected to comprehend and articulate, in writing and oral presentations, knowledge they gain regarding the essential nature of brands as they influence and are influenced by business and marketing trends, globalization, modern social psychology and cultural dynamics.

Prerequisite(s): Admission to the MA/MFA in design with a concentration in innovation studies, or consent of instructor.