JOUR 5251 - Research Fundamentals in Digital Communication I

3 hours

Teaches basic practical research and statistical methods useful for public relations, advertising and marketing professionals working in the field of data analytics. Enhances knowledge and skills in real-world research through continuous reading, proactive learning, statistical exercises and data analyses. Students conduct a primary analysis to write a report.

Prerequisite(s): Admission to the MS with a major in digital communications analytics or consent of school.