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    Mar 28, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5260 - Marketing Metrics for Managers

3 hours

Metrics for assessing the financial implications of marketing decisions in the areas of market segmentation, targeting, positioning and in evaluation of marketing plans. Intensive case analysis using real-world data is the primary pedagogical method.

Prerequisite(s): MKTG 5150 .



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